Smiling can get you a long way; you’ll put your nerves to a rest, and you will come across as a warm and delighting person to engage in a conversation with. Just remember to do it as soon as you enter the room and it will really change the atmosphere around you. Leave the negative attitudes at the door. Positive vibes only.
Marketing today is different than it was a few decades ago. It’s not about just reaching the masses anymore through radio advertisements, screen time, and billboards. Now, you’ve got email lists, blogs, and social media to take care of to make sure you’re a presence worth noticing.
Everyone wants to be able to make the strongest impact on clients and professional leads with the least amount of time and effort. This can often feel very overwhelming, whether you are a trying to sell your products to a larger audience, or running your own small business which is service based. Everyone seems to have advice about the process, and doing it all can lead to confused communication and disappointing results. We have found that these ten simple adages are not only helpful to creating a successful marketing campaign, but also for navigating the shortage of trending advice that you may encounter.
Before getting started with any type of marketing you need to be clear about your brand, your services, and your professional goals. This will allow you to streamline the promotions you present with clarity, so that you can get quality leads. Having a solid marketing plan will help you save time. Your main objective is to acquire a solid stream of clients.
Other important areas that should be included in your plan include email marketing, social media presence, SEO optimization and blog. You need to cover a majority of these points and fit it into your daily routine.
Develop your strategy in the form of a written marketing plan, as this will ensure all members of your business understand the company direction. The plan is a comprehensive and well researched document which covers all essential aspects of taking your products to the customer, including the points listed above. When developing the plan, ask yourself the following questions.
- Where are we now?
- Where do we want to be?
- What opportunities exist in the environment?
- How will we get there?
- Who will do what?
- How will we know we’ve arrived?
This goes along with your marketing plan, but is really an aspect that should be addressed on its own. Ask yourself what types of clients you want to bring in, and what types of collaborations you want to be engaged with. This also lets you send a clear message to the exact people you want to reach.
Knowing your ideal client is important because everything you implement in your marketing strategies is targeted at your ideal clients. You should know things like their age, gender, location and even income level. You are building the foundation of your business plan and it starts here getting to know your customer is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling. Use all the information at your disposal to understand customer’s behavior, demographics, and requirements. This information should steer your major business decisions and allow you to write a marketing plan. Try to find out how you can benefit the other person.
#3.Focus on Quality or Quantity:
When strategizing your campaign, you need to figure out if you are going for a quick boost in business, or a steady stream of revenue that can slowly build a sterling reputation. These considerations will help you target your audience more precisely. Once you have a marketing plan in place, you need to make sure your product or service is tailored to your customers – from the packaging to the way it is promoted. Entrepreneurs often fall into the trap of making the product they want to sell, rather than designing and presenting things in the way the customer wants. Don’t just set a price based on production costs plus a margin. Pricing is a powerful tool to achieve your goals – decide what you are trying to achieve and what message you’re giving out by setting your price at a certain level. High prices mean you’re likely to sell less, but can give the impression of a premium product. Low prices can allow you to break into or dominate a particular market, although this may mean low profitability in the short term. Ensure pricing is part of a greater strategy, and include this in your marketing plan.
#4.Design targeting advertising & customer communications:
Placing a few ads just isn’t enough to get noticed any more. Consumers are bombarded with hundreds of marketing messages every day of their lives and take less and less notice. You need to do something pretty special to stand out, so make sure your messages are clear and appeal to exactly the people you are trying to sell to. Use both emotional and rational arguments to demonstrate what you are selling and why they need it.
#5 Train Your Team Invest in your people:
It’s not enough to be self-sufficient anymore you have to be efficiently self-sufficient. Make some room in the budget for training courses for your employees to teach them the best practices for marketing. That’ll save you both time and money in the long run, especially when you consider the money saved by not bringing in consultants or hiring additional workers. Your staff are your most precious asset look after them and give them the training they need to do their jobs well. From ground level to upper level, make sure they are motivated, have the tools they need and understand their role in the business plan. If everyone works together, your business will look after itself.
#6 Pay attentions to trends:
Educate yourself about how other owners of similar businesses are marketing their services and make note of what works. This can be even more effective if you specifically follow the growth market for products that have related uses and applicability. This can include web presence, social media, apps, and alerts. Pick several modes that you are comfortable with to start out, and as you are able to manage your outlets, you may wish to expand your campaign from there.
#7 Observe the marketing environment
Knowing your customer is vital, but there may also be business opportunities which emerge as a result of changing global circumstances. For example, in recession budget brands such as camp sites or cheap food stores tend to flourish as people dial down their annual spending. Emerging technologies may make new products possible, and new legislation may shift consumers behaviors – a good example is the reduction in road tax for low polluting cars. Make sure you regularly ‘scan’ the external environment for opportunities (and threats). The process of conducting your business is almost as important as the product itself – make sure delivery is quick, returns are dealt with courteously, your staff greet customers with a smile and a cup of coffee. Surprise and delight your customers by going above and beyond the call of duty for them. Word of mouth is a powerful selling tool and this is exactly the way to generate it.
# 8 build a website that represents you:
Your website is the unofficial business card, the face of your business and at the same time the first page of your portfolio. A lot of your success rests on your personal website. Potential clients will sift through websites and make their pick based on what they see.
To learn more about building your own website, read our blog post “How to Build Your Own Portfolio Website”.
Ensure that all of your online marketing is mobile-friendly! More and more shoppers are turning to using mobile devices such as smartphones and tablets to research a product, compare deals, finding a retail outlet – and most importantly, make a purchase. As people become more tethered to their mobile devices, marketers are specifically looking to engage millennials in hopes of turning them into lifetime customers.
Put your efforts into SEO: Search engine optimization is important when it comes to traffic. If your website and blog are not optimized, how will your clients find you? It is worth your time to look into effective SEO techniques. Some people even hire people to take care of SEO. There are useful tools available such as the Yoast plugin in WordPress which will help you tremendously. It’s ever-changing but it’s ever-present, so it’s time to learn about it, SEO is a must-have in your marketing. Everyone uses Google, and you have a website that Google can list in its search results. Your goal is to get your name up to the top of the search results page and not in the annoy-blogs of pages two and down. To do that, you need to maintain best SEO practices for everything you do on your site from indexing to content generation. SEO training would roughly be near the top of the list of what all of your employees should have.
- Dominate social media: In order to dominate social media, one must be omnipresent. This means you need to have all your accounts active and in sync on Facebook, Instagram, Twitter and LinkedIn. Managing all these can be time consuming but it can be a pivoting point in acquiring new clients. Spread the word on all your social media platforms and you will reach a wider clientele in a shorter span of time. These channels will help you get noticed and perhaps even be key in how word is spread about you and your business. Social media platforms are also great for networking.
- Make Your Blog Interactive: Each business has a lot to gain by blogging regularly. You can even tie ups with bloggers who have large following. Like we’ll discuss in the social media section a bit further down, you want to be an interactive entity with your online marketing. You want people coming to your blog for information, but you also want them to interact with it by posting comments or connecting them to a forum where they can openly discuss the industry. Become a portal for interaction, and your blog is the best way to do it.
- Interact: This may be easier with social media marketing, but it can still be a part of print campaigns. The more you stay in touch with clients and professional leads, the more you establish your human presence. This leads to longer lasting and more profound connections. Whether you are campaigning online or in print, it is important to pay attention to the responses you get. This allows you to adapt your strategies more efficiently. Every complaint is an opportunity to turn around a dissatisfied customer – respond quickly and positively. Remember your brand is easily damaged, and the last thing you want is for people to be actively spreading bad stories about your business. A complaint that is dealt with well can often result in a loyal customer, they will have refreshed trust in your brand and the confidence to buy again knowing that if things do go wrong they will be sorted out quickly.
#9. PR Public relation:
When you do traditional advertising, it’s your marketing material selling your product. When you do PR, or have a member of the press or a media house that covers your industry talk about you, it’s brand building and endorsement.
Some people call it landing-page flair or credibility building. When customers see that publication’s name next to your company’s name, it builds credibility.
#10: Remember To Follow Up
This tip is extremely important. How will a potential employer or connection know you are serious if you don’t follow up with them? It is often said that networking is where the conversation begins, not ends. If you had a great conversation with someone and you want to stay in touch make sure you reach out to them within 48 hours. Some people like email or phone; others simply prefer social networks such as LinkedIn. Just let them know you enjoyed talking to them and make it personal, people love that.
Make people remember you. Try to stand out of the crowd. Employers talk to many people during the day and you have to do something to make them not forget you. It can be something as simple as sending them a follow up email or a handwritten note thanking them for taking the time to speak to you. Like they say, it’s the little things that count.
As an entrepreneur, you are responsible for your entire brand from conception, to development, to implementation and beyond. If you want your brand to be successful you need to do your homework and keep your eyes and ears peeled for customer feedback and trends that will benefit your brand. If you bury your head in the sand, all of your hard work could crumble around you.
In addition to building brand trust and increase user engagement, businesses need to make sure their websites are up to date. In this day and age, there’s no excuse for neglecting your website. Competition is stiff and more companies are resorting to videos, photos and illustrations to stand out and attract more customers. Whatever you do, just make sure you engage with your customers and that your social media presence reflects both what your business is about and what your customers are expecting of you.