Read books, blogs, magazines to gain more and more knowledge, make them as your best friend. You will notice the changes in you. Also read till the end to know my “Advertising Secrets”
MY ADVERTISING SECRETS:
Guys just imagine television or a newspaper or a radio channel without an advertisement. So why is it so? And what this advertisement is for? Advertising plays a very important role in customer’s life. to know advertising secrets read the article.
Customers are the people who buy the product only after they are made aware of the products available in the market. If the product is not advertised, no customer will come to know what products are available and will not buy the product even if the product was for their benefit.
Advertisement is a part of marketing tool which communicate to the customers about the companies new product and services. Basically advertisement informs the customers about the brands available in the market and the variety of products useful to them. That’s why it is done by using various media types, with different techniques and methods most suited. Here we will discuss all my advertising secrets which I don’t want to tell anyone except my blog readers.
According to Philip Kotler, “Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor.”
Need of Advertisement in different stage of product life cycle:
Let me explain you with the help of a very popular example of advertisement. Everyone will be known to VIVO mobiles phone.
To understand my advertising secrets, let’s take the example of VIVO, during the introductory stage VIVO have spent lots of money on advertisement to inform and communicate about the company and its Mobile phones to the consumers. Their main objective is to convincing the customers to buy the new product, introduced by VIVO in the market. Here, they used flashy and attractive ads to make customers to buy the products.
In this stage there objective is to retain the existing customers to stick on to the product. The advertisers here generally keep on bringing something new in the product and the advertisement so that the existing customers keep buying their products.
During this stage VIVO is trying to attract the customers of the competitors. Here, the advertisers try to convince the customers to switch from the existing brand they are using to their product. So many customers switched Samsung mobile phones to VIVO phones.
This is just my assumption in this stage VIVO objective will be to get back their previous customers, who have switched to their competitors. The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc.
Objectives of Advertising:
The main objectives of advertisement are great communication skills and very good convincing power. other objective are as fellows,
Informing Customers about a Product, Company or Service:
Advertising is also a strong medium of communicating about product, company or service. Companies can tell about features, qualities or unique characteristics of their product or service in the advertisement.
Advertising helps in the establishment and promotion of a brand in the existing market. It also aids in the creation of new market for the brand. With the help of audio-visual advertisements. Promotion is quite essential if any brand wants to stay in the market.
This goal is achieved with the help of advertising which promotes a product, company or service. When a brand gets established with the help of advertising, it becomes a promise of quality and the customers start expecting from a brand. Thereafter, the stage arises where advertising starts acting as a reminder. It reminds and convinces customers that their chosen brand is still there.
Creation of demand:
One of the main objectives of advertising is that it persuades the customers to buy and use a particular product. Hence, advertising also contributes in creating brand awareness and demand.
Advertising is the best option for promotion when it comes to launch of a new product or service. Effective and convincing advertisements do not only help establish a brand identity but also persuade competitor brand’s customers to switch to a new brand.
Achieve sales and profit goals – Advertisements create awareness about a brand and help in increasing the demand for a product or service. The increased demands results in increased sales and so, profit goals of a company are attained with the help of advertising.
Importance of Advertising:
The foremost aim of advertising is promotion. Hence, advertising is essential, especially for a new product that has to be launched in the market. Advertising helps convey the information regarding launch of the new product. The primary objective of advertising is to get the word out that you have something exciting to offer, Whether your promotion takes in the form of print ads, commercials, billboards or leaflets, the content adheres to the rules of journalism by identifying who, what, when, where and why. To understand my advertising secrets, it is very important that you first learn the importance of advertising.
Advertising helps you to make awareness of issues with which the customer may be unfamiliar as well as educate them on the related benefits of your product or service. A popular example of this is the health care industry. If, for instance, a consumer watches a television commercial in which someone describes aches and pains that are similar to those experienced by the viewer, the ad not only identifies a probable cause but suggests a potential remedy or treatment option to discuss with her doctor.
The world is so big and so are the problems of the people living inside it. If your business is the one that’s capable of creating solutions to those problems, then definitely your business needs advertising and that too, a lot of it and that’s where the knowledge of the importance of advertising can help a company in raising awareness about its particular product or service in the target market.
Product or Service Comparisons:
Advertising also provides the opportunity of comparing various products to the customers. Based on features, qualities or specifications described through advertising, customers can take their pick on the available products.
Just think about it, what if your brand is the only one that is able to respond to a particular problem of the customers and no other brand is capable of doing so. Well, the comparison in that case dies and your company gets all the credit and sales. Provided, what that solution of yours gets some exposure with the help of a little ad and it can be anywhere.
Retain the existing customers:
It is essential that customers keep following, buying and using your brand. And this is where advertising helps companies again! It keeps on reminding the customers about the brand and so, helps in retaining the customers and increasing the sales.
An ongoing advertising campaign is essential in reminding your existing customers that you’re still around. It is your most powerful companion that helps you in reminding your existing customers that your company is alive and fully-functioning.
Advertising educates people. There are some social issues which advertising deals with like, liquor consumption, girl child killing, smoking, family planning education, etc. thus, advertising plays a very important role in educating the society. Many social issues like female feticide, child labor, child abuse, Save trees, save animals etc., are also raised thorough sensible advertisements. Thus, advertising also helps in educating people and spreading awareness.
Benefits or Importance of Advertisement:
Advertising broadens the knowledge of the consumers. With the aid of advertising, consumers find and buy necessary products without much waste of time. This speeds up the sales of commodities, increases the efficiency of labor in distribution, and diminishes the costs of selling. The main benefits of advertising may be narrated as follows;
Benefits to Manufacturers:
- Advertising helps increasing sales.
- Advertising helps manufacturers to know their competitors and plan accordingly to meet up the level of competition.
- It helps easy introduction of new products into the markets by the same manufacturer.
- Advertising helps people making aware of the new product so that the consumers come and try the product.
- The demand for the product keeps on coming with the help of advertising.
- It helps to create an image and reputation not only of the products but also of the producer or advertiser. In this way, it creates goodwill for the manufacturer.
- Advertising gives the employees a feeling of pride in their jobs and to be in the service of such a concern of reputation. It thus inspires the executives and worker to improve their efficiency.
- Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.
Benefits to Wholesalers and Retailers:
- Easy sale of the products is possible since consumers are aware of the product and its quality.
- Increase in sales of product or services because demand is already created by advertisement.
- Supplements the selling activities.
- It enables them to have product information.
Benefits to Consumers:
- Advertising informs the people about the quality and prices.
- Advertising helps in eliminating the middlemen by establishing direct contacts between producers and consumers.
- It helps them to know where and when the products are available.
- It provides an opportunity to the customers to compare the merits and demerits of various substitute products.
- Modern advertisements are highly informative.
Conclusion: Advertising helps in the promotion and growth of a business. It builds trust and spreads awareness among targeted customers. Advertising is necessary as well as helpful for customers as they get to know that there are products /services available that cater to their needs. However, the ultimate decision lies with the customer regarding which brand to choose and why. Finally you guys have learnt all my advertising secrets. I hope that all of my advertising secrets will help you to grow your business.
ALSO SEE: REASON WHY MARKETING MIX??