BRAND CREATION IS THE BACKBONE OF YOUR BUSINESS, HERE WE WILL DISCUSS HOW TO CONVERT YOUR BUSINESS INTO A BRAND.
Peter Drucker : “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
With an increase in the flow of income the lifestyle of the society has been change. People are moving towards the Brand. Do you all thing Brand creation is important?
Well everyone knows about the brand for example Honda, Maruti Suzuki, KFC, MacDonald etc. When we are thinking to go to eateries we think about the brand before going there & later on we choose brand and proceed to that Eateries. Same thing with other brands also. People remember the name as a brand because they have created a value in the market.
Let us understand first what is brand?
According to Philip Kotler, Brand is •“A brand is defined as a “name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product“. … A brand may identify one item, a family of items, or all items of that seller.
Brand is not a just logo or a name of a company; it is an experience of the Company. Company takes years to build a brand in the market and your consistent presence in the market. It is all depend on the hard and smart work determine by the employees and employers.
As per the analyses an entrant business should follow some of the basic steps to create a Brand.
- Do market research: Market Research is very important because it gives you rough idea how market work, idea about your competitors etc.
- Understand the people: Understanding people’s mind is needed because it will give your clear idea about your product which you are going to launch into the market.
- Design a product as per customer need.
- Provide better features to your product .
- A product should be customer friendly.
- Product should educate the society; Add some features as a USP so that it can teach your customers which will help you to maximize your sales.
- Make your online presence: World is going through digital era, if you don’t follow the social media you will not get online presence. Your online presence means sitting at one place you can reach to the different parts of the world.
- Be clear what you are offering to your niche market
- Don’t forget to make a brand you have to sustain in the market for a long period of time.
- Believe- Believe what you have, be a positive towards your product if you want to grow.
- Remarkable- Your remarkable product in the market will help you to increase your sales
- Awareness– Very important creating awareness among customer about your customer
- Network- Go as per customer need you have to hold hand of your customer for a long run
- Drive- for a success drive with your customer.