Customer Focus Is The Most Important Thing For Success Of Your Business.
The real meaning of marketing is not about advertising and selling but choosing the right customers in the first place. We need to put the customer and their needs at the center and build our business around their requirement and cater to their changing needs. Marketing in its widest and best sense is about aligning your whole business to the changing needs of your customers.
We need to draft B Plan. For drafting B Plan You have to put customer focus first not at the end. Customer focus needs to be the whole point of the business from beginning to end. Marketing is the responsibility of the whole business, not just the sales people at the end of the line.
Oscar Wilde wrote: “The play was a great success but the audience was a total failure.”
Some people tell their business is fine but the problem is the customers. They are product-focused, not customer-focused. Marketing is not a magic Stick, that can make anything sell. The magic of marketing works when you put customers at the center and build your enterprise around their needs. The customer focused enterprises put the customer at the center of their universe and that’s the secret of their success.
Operational and Strategic Marketing:
Operational marketing is the more visible side. A marketing campaign consists of strategic and operational, or tactical, marketing activities. Strategic marketing concerns itself with deciding what products and services to produce in the first place based on customers’ changing needs. It is responsible for aligning the whole organization around the needs of particular customers. Operational marketing uses tactics that convey the strategic message to meet the strategic goals of your company.
The strategic marketing includes decisions about which customers to serve.
If you have devised a business around a natural fit between selected customers and the products they want, then advertising and promotion.
The Marketing Mix is a blend of the Four Ps of Marketing: Product, Price, Promotion and Place. A product refers to an item that satisfies the consumer’s needs or wants. Products may be tangible (goods) or intangible (services, ideas or experiences). Price refers to the amount a customer pays for a product. Price is the only variable that has implications for revenue .Place refers to providing customer access, Considers providing convenience for consumer. Promotion refers to marketing communications May comprise elements such as: advertising, PR, direct marketing and sales promotion. Word of mouth is considered as the most effective and cheapest means of promotion.
Market Segmentation is the process of dividing potential customers into groups – perhaps gender, age, industry, or whatever is most useful. It also decide which types of customers to avoid because they do not fit the specification of your business formula.
One particularl useful way of segmenting customers is based on the media they read and watch, since this also automatically indicates which advertising media to use.
Existing customers are a useful resource, because analyzing their characteristics can help you understand which market segments you can work with best. Your current customers may help you to understand your business strengths and weaknesses – if you ask them.
Existing customers can be the route to new clients. Word of mouth is the best advertising so encourage it to happen if it leads to the right kind of customer.
If customers are the whole point of the business, from beginning to end, it’s clearly not enough simply to talk at them at the end, but to listen to them from the beginning. Listening to customers has many dimensions but it is primarily an attitude towards customers as active partners, not passive targets. This involves looking at things from the customers’ point of view.
There are many ways of listening to customers and looking at things from the customers’ point of view if you want to. If you really want to know about markets and customers, you can find out through various means, indirect and direct. As well market research. You can do Market Research from the information available in libraries. The Internet is also a very good resource for Market Research.
So hope you guys liked this post and helped you to enhance your knowledge.