The most successful businesses have a customer-first i.e. Understand your Customers mentality and in their working culture because building the right customer relationships is essential for any organization. It not only increases trust and loyalty, which will result in more repeat business, It will also leads to more referrals.
What You Need to Know About Marketing and Strategy?
Creating a product is not big deal. No doubt expertise and skills required doing so, but the hard part comes here to sale.
It is very important that you should understand the key concepts of marketing before you start to market your product or before you even start creating your product. The way you market it needs to be integrated to the product itself – it sets the tone for the whole thing.
As we know the business world is full of competition. There’s a good chance that the market you want to enter already has some players in it.
Understand Your Customers
Before creating a product it is very much necessary to understand your customers, who will be your clients are (Targeted customers/Audience/guest) and what they need. The reason behind
In order to create a product that truly delivers, it needs to address the needs of the buyer.
To sell your product successfully, you need to know your client demographics, their values, objectives and thoughts of themselves.
When you know who your customers are, you will be able to better leverage your time, energy and resources to pursuing the right customers.
If you are a proprietor of business, you need to reevaluate your customer relationships and make choices about how to maximize and effectively use your limited time and resources.
To cater better to the needs of your Clients, ask yourself the following questions:
What does your client need and want (A basic concept of economics)?
In Simple “If the needs are not met, everything else is meaningless”. Your product needs to really address the needs and wants of the customer.
Why does your customer buy from you?
It is important that you should know what customers consider most valuable about your products or services. These two questions — what does the customer value with regards to your products and services; and how well do you provide that value — will determine the relationship that you will have with the customer.
What does the customer expect after the sale?
The hardest part of the sale is after the sale is made. It is the make or break period: the customer’s expectations will either be realized or failed. It is the time where you will know whether the level of activity, delivery, customer service and commitment to promises made all supported the sales effort.
Do you know what the emotional value they are looking for is? What is the emotion in them when they are using your product?
For example; When people buy a BMW, they buy safety and leisure. When people buy cosmetics products, they buy glamour and wealth. Ask yourself what is the emotional need your clients seek, and “communicate that in your sales speech and advertising posts”.
Another thing is that you need to understand their demographics. If your targeting buyers as a young generation between ages of 20 and 30, it would be a very bad idea to show pictures of old men on your advertising posts & website. Show a picture of a person that is representative your of desired Customer, and it helps others customers to connect with your business. People in different stages in their lives have different needs. Men and women have different needs.
To understand customer needs:
Understand your customers and understanding customer needs is at the center of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests;
- Customers want you to really listen to them and not go on and on about you or what you product.
- People want to know you really care about helping them solve their problems.
- Client want you to be a knowledgeable resource so you can guide them through the process.
- Guest want to know you will charge a fair price for a product.
- Audience want to know you will stand behind what you sel.l
- They want to know you’ll not fade away as soon as they’ve made the purchase.
More than anything else, customers watch what you do, and than what you say.