WHAT IS USP?
Hey there!! Jagmal here again…
I understand that people read so many things about marketing but it all goes like a bouncer balls. By keeping these facts in my mind, I made it precisely so my readers should get benefits by reading this. Here is my one more small article about the USP, Unique selling Point or Proposition.
Offering unique high value product:
It is as simple as USP of product, unique selling point or proposition of your product
USP is all about Great product, great service, guarantee and value for money that’s a price.
The uniqueness can also be a multitude of things: features, design, location, business model, you name it. You want your product to stand out from the crowd, and you want people to really benefit from what you’re doing.
“If you can’t do it, save your time and don’t go into business”. The best things you can do for yourself is to create something that is both of high value to customers and that few others are doing.
Be remarkable and worth recommending (BRANDING)
When you look at the most internet businesses out there, it seems that almost everybody’s strategy is to be a little bit better than the other. While being mostly the same. It is the predominant strategy. Always remember to focus on your USP.
Create products that people will want to buy by building the marketing into the product experience , and not by trying to come up with marketing after the product is done. If you fail to do so, you will struggle to find the time or money it takes to make your offering successful.
The most reliable way to succeed today is to stay away from the average. You have to be so different in some other way, that it will make people want to tell their friends about it.
This is the best way you can do advertising for yourself as the time of conventional advertising is over.
Think how to build remarkability into your product before introducing it into the market?
A good way is to go to the extreme with an aspect of your product.
If you can figure out a way to make your business so unusual, different and unexpected that people can’t help but say something good or bad, doesn’t matter!. You have made it and saved yourself so much money. You’re either remarkable or invisible.
ALSO READ: Case Study on SWOT!!