Brand means identifying mark. According to Wikipedia,A brand means it is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.
A brand name can create and stand for loyalty, trust, faith, or mass-market appeal, depending on how the brand is marketed, advertised and promoted.
So well in this article we will cover all about branding in sweet and short way. So how can i tell you that branding matters a lot – whether you are small business or a giant company. Without branding is nothing.
I just want to tell you don’t replace the word “branding” with “reputation” I might get your attention. You care about your reputation, right? But branding is totally different from reputation.
There might be companies who are sustained in the market because of branding and not because of reputation.
For e.g. if X property is there since 1952, so to sustain in the market they will brand this company in current era as this x property exists since 1952 or whichever year. this since 1952 will cover its brand as well as reputation.
Well branding is all about the impression you make. If you want to succeed, that impression should do two jobs – it should convey” what is special about your business and it should show you in a positive light”.
Many small businesses make a good impression most of the time without ever giving a thought to their brand. But think how much more successful you would be if you gave a good impression all of the time.
To make the product or company as a brand we have to focus on this two steps.
- you have to decide what you stand for ?
What your USPs are:
- Who you are aiming at?
- How you want to position yourself?
Then you need to make sure that all aspects of your business are in line with this. It’s about applying your values to everything you do, clearly and consistently.
Another small example of brand is:
Brand means identifying mark for example In a rural areas for a toothpaste Colgate is a brand. because people in village will ask for Colgate and not for specific brand of toothpaste.
Colgate company made a brand in the mind of villagers.
Thank you for reading this article
ALSO SEE: Reasons for Marketing!!